XAN Wellness

With the establishment of the TA-XAN AG in Wiesbaden, Germany, in 2005 – a company dedicated to the marketing of food products with health-enhancing properties – Tonio Arcaini has added a new dimension to the business activities of the TA Group.

The business focus of TA-XAN AG is the research and development of innovative products which not only contain the plant compound xanthohumol, but also appeal that a broad target group concerned with healthy living. XAN Wellness, a delicious health-enhancing soft drink, is its first product in this category. The drink's enrichment in xanthohumol rests upon a patented process for which TA-XAN AG has acquired the rights.

In this instance, the task of TA-BD is to provide marketing management and strategic marketing advice.